When you’re running your own little craft business, you may find sales quickly expanding. Selling on sites like Etsy can be appealing, but local transactions are often more reliable. If you’re wondering about alternatives, read on. Here are some tips for you to bring in more sales through community solutions.
Fairs are an excellent place to expand your business. From craft shows to farmers’ markets, the possibilities are endless. Before you dive into it, consider where to find the best local fairs and exhibitions. For example, churches often post upcoming events on bulletin boards. You can also scavenge sites like Craigslist for upcoming opportunities. High schools may also point you to fairs. Even a quick Google search can yield numerous results. Once you’ve pinpointed the locations, you have to reserve your spot. Some events are free for vendors, but others require a deposit. You’ll typically need to submit an application along with payment. Once you’re in, you can quickly build up a local reputation. Be prepared to provide customers with business cards or flyers so they can easily find you for repeat sales.
The Retail Store
Many small business owners dream of their own storefront; it’s a location where you can sell all of your wares. If funds allow, you could invest in renting your own retail store. It doesn’t have to be an overwhelming process, either. You’ll need to find an ideal space and follow the designated terms of a lease. Bookkeeping will also be important. Business owners need to track their expenses, sales, and profits. You can use a point of sale (POS) system to manage your inventory and track sales.
Alternatively, you could pitch your items to local stores for them to sell. Consignment shops and local boutiques are happy to accept your items. They’ll keep them in the shop, sell them, and keep a small cut. Every place is different, so always ensure everyone is on the same page. However you go about it, the necessary information must be organized. It’s important to track all of your sales channels, whether you have a centralized POS system or varying ones for each avenue.
Facebook is an online venue, but it’s also a great way to reach local customers. There are specified platforms and groups geared towards your local area where you can post items for sale. You can post sales information on Facebook Marketplace, including a couple of pictures, some information, and a price. Local buyers will see your items and reach out for purchase. It’s quick, it’s easy, and it leads to local sales.
Your business is your passion, and it’s important to understand that local sales can be just as marketable. Local sales avoid high shipping costs, and that can save you money as well. Make a name for yourself in your community using a traditional or e-commerce marketplace model, so others can see the amazing products you’re selling.